Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.
The Topics and Areas Covered in this Course include:
- Introduction to Facebook Ads and a presentation on their importance in today’s advertising and marketing campaigns, from big brands to small business.
- Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
- Setting up Facebook Pages
- Setting up and navigating a brand new Ads Manager Account
- Setting up Payments, Budgets and Limits
- Mistakes that a lot of new Facebook Advertisers make and how to avoid them
- The complete guide to the structure of a Facebook advertising campaign
- Comprehensive breakdown of the different marketing objectives used in Facebook Ads
- A discussion of the ‘Website Conversion versus Page Post Engagement’ debate
- Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
- A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
- A whole section of ‘Watch Me Lives’ that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
- A short break and summary of what you’re learnt so far, along with 10 Basic Tips to better Advertising on Facebook