Facebook Ads for Shopee & Lazada

Getting Started
1 Topic
Getting Started with Facebook Ads for Shopee Store Course
ADVERTISING WITH FACEBOOK ADS FUNNEL
8 Topics
Introduction – Facebook Ads for Shopee Store
Advertising with Facebook Ads Funnel
4 Key Elements of Facebook Ads Funnel
Why Advertise with Facebook Ads Funnel
Why (Some) Retargeting Ads Fail
How Facebook Ads Funnel Multiplies ROI
Designing the Facebook Ads Funnel
Introduction to Facebook Ads Campaign Setup
SETTING UP CAMPAIGN FOR COLD AUDIENCE
8 Topics
Introduction to Cold Campaign Structure
How to Design Facebook Ads for Cold Audience
Ads Manager Setup – Campaign Level
Ads Manager Setup – Ad Set level (Part 1)
Ads Manager Setup – Ad Set level (Part 2)
Ads Manager Setup – Ad Set level (Part 3)
Ads Manager Setup – Ad Set level (Part 4)
Ads Manager Setup – Ad Level – Slideshow & Instant Experience
SETTING UP CAMPAIGN FOR WARM AUDIENCE
6 Topics
Introduction to T2 (Warm) Campaign
Designing Ads for Warm Audiences
Revisiting T1 Campaign
Exclusion Settings at T1 Campaign
Setting Up T2 Campaign
Carousel Ad for T2 Campaign
SUMMARY
2 Topics
Q&A – Facebook Ads for Shopee Store
Course Recap – Facebook Ads for Shopee Store
ADVERTISING WITH CPAS/COLLABORATIVE ADS
5 Topics
What is CPAS/Collaborative Ads?
Creating Product Sets using CPAS
Using CPAS/Collaborative Ads for Tier 1
Creating Instant Experience with CPAS Product Sets
Using CPAS/Collaborative Ads for Tier 2
CASE STUDY – SETTING UP CPAS CAMPAIGN
3 Topics
CPAS Case Study – Overview
CPAS Case Study – Setting up Tier 1 Campaign
CPAS Case Study – Setting up Tier 2 Campaign
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Exclusion Settings at T1 Campaign

Facebook Ads for Shopee & Lazada SETTING UP CAMPAIGN FOR WARM AUDIENCE Exclusion Settings at T1 Campaign
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